“Subtle it is not. But then, one doesn’t choose a Lion Bar in search of subtlety.”
Lion Bar
$3.29 · 1.8 oz (50 g)
Crisp wafer, chewy caramel and puffed rice, all under milk chocolate. Big, crunchy, and decidedly not a delicate little chocolate bar.
Rowntree's launched it in 1976 with the line "Crunch it, chew it", which is unusually honest for advertising. Both verbs are required. There is no way to eat a Lion quietly and no way to eat one tidily, and anyone who has attempted it in an open-plan office knows exactly how far the sound carries.
It is the bar you reach for when a biscuit will not do. Substantial in a way that feels faintly unreasonable, which is most of the appeal.
$6.95 delivery, free over $50.
Everything one ought to know before tucking in.
Ingredients
Sugar
Wheat Flour
Sweetened Condensed Milk (Milk, Sugar)
Cocoa Butter
Palm Oil
Whole Milk Powder
Cocoa Mass
Whey Powder (from Milk)
Maltodextrin
Skimmed Milk Powder
Wheat Starch
Emulsifier (Sunflower Lecithin)
Salt
Raising Agent (Sodium Bicarbonate)
Caramelised Sugar
Natural Vanilla Flavouring
Thickener (Carrageenan)